Press and Brand Kit
Everything on this page may be quoted. If you need something that is not here, email hello@englanderequestrian.co.uk.
Boilerplate
Englander Equestrian is the own brand of Just Horse Riders, a family-run Lancashire equestrian retailer founded by Aaron Englander and trading since 2010. The range covers Gaia jodhpur boots (from £26.95), Athena tall boots (from £49.95), Atlas zip-front yard boots (£59.95), Hera country boots (£89.95) and Aiya children's riding tights (from £24.95), all designed for beginner and intermediate riders and their children and sold direct with 90-day returns. The brand launched in January 2025 and is sold at englanderequestrian.co.uk, justhorseriders.co.uk, Amazon and eBay.
Key facts
- Brand: Englander Equestrian, always written in full. UK trade mark UK00004297283, filed 19 November 2025 and registered 6 February 2026.
- Company: Just Horse Riders Limited, company number 08856942, registered in England and Wales, incorporated 22 January 2014, VAT number GB209565984.
- Founder: Aaron Englander. Trading since 2010, when Just Horse Riders started in a shipping container.
- Trading address: Lancaster Farm, Burned House Lane, Preesall, Lancashire, FY6 0PQ. Registered office: Nursery Farm, Isherwood Road, Carrington, Manchester, M31 4BH.
- Products: ten live products across five ranges, with Demeter yard boots to follow. Prices from £24.95 to £89.95 including VAT, checked 5 September 2026.
- Launch dates on justhorseriders.co.uk: Hera January 2025; Gaia and Athena April 2025; Aiya November 2025; Atlas and Gaia Zipped May 2026.
- Sizes: adult boots UK 4, 5, 6, 7 and 8 (EU 37, 38, 39, 41, 42); Athena adults also UK 9 (EU 43). Child boots UK 10, 11, 12, 13, 1, 2 and 3 (EU 28, 30, 31, 32, 33, 34, 35). There is no EU 40 in any range. Aiya riding tights are sized by waist, 20 to 28 inches.
- Calf widths: Standard and Wide on Athena adults and on Hera.
- Materials: vegan synthetic leather (Gaia, Athena); full-grain buffalo leather with a 100% waterproof construction (Hera); oiled wax leather with a fully waterproof construction (Atlas); 76% nylon and 24% elastane (Aiya).
- Returns and delivery: 90-day easy returns on every product; free UK delivery on orders over £50; Hera carries a 12-month fair-use warranty.
- Reviews: the same team behind 14,000+ verified reviews, rated 4.9 out of 5 across Google, Trustpilot and Reviews.io, collected for Just Horse Riders. There is no separate Englander Equestrian review count.
- Brand colours: navy #081442, black and white. Wordmark typeface: Geometos.
Ranges at a glance
| Range | What it is | Price inc VAT | Launched |
|---|---|---|---|
| Gaia jodhpur boots | Short synthetic boots: pull-on for adults and children, Zipped (YKK front zip) for adults | Adults £29.95 (Zipped £34.95), children £26.95 | April 2025; Zipped May 2026 |
| Athena tall boots | Synthetic tall boots with a full-length rear zip; Standard and Wide calf for adults | Adults £59.95, children £49.95 | April 2025 |
| Atlas zip-front yard boots | Fully waterproof oiled wax leather yard boot with a YKK front zip and a riding heel | £59.95 | May 2026 |
| Hera country boots | Full-grain buffalo leather, 100% waterproof construction, Standard and Wide calf, 12-month fair-use warranty | £89.95 | January 2025 |
| Aiya riding tights | Children's full-seat silicone grip tights in Plain (black or navy), Unicorn and Rock N Roll | Plain £24.95, printed £29.95 | November 2025 |
| Demeter yard boots | Short yard boots for adults and children | Coming soon | Coming soon |
Logo files
The mark is a hexagon ring around a capital E whose top arm is a horse's head. Use it in navy #081442, black or white only. Two file names contain a stray space; copy them exactly. There is not yet a vector or transparent version of the three-tier Englander Equestrian lockup, nor a vector horizontal lockup; both still need to be made.
Vector files (SVG and PDF)
| File | Shows | Background | Transparent |
|---|---|---|---|
| Englander Icon 1.svg | Icon, navy #081442 | None | Yes |
| Englander Icon 2.svg | Icon, no fill set (renders black, takes a CSS fill) | None | Yes |
| Englander Icon 3.svg | Icon, white | Black rectangle | No |
| Englander 4 .svg | Stacked icon and ENGLANDER, white | Navy #081442 rectangle | No |
| Englander 5.svg | Stacked icon and ENGLANDER, navy | White rectangle | No; remove the rectangle for transparency |
| Englander 6.svg | Stacked icon and ENGLANDER, white | Black rectangle | No |
| Englander 7.svg | Stacked icon and ENGLANDER, black | White rectangle | No; remove the rectangle for transparency |
| Englander Final 2.pdf | Seven-page vector master matching the SVGs | As above | As above |
Raster files (PNG and JPG)
| File | Shows | Pixels | Transparent | Note |
|---|---|---|---|---|
| Englander Icon 1@2x.png | Icon, navy | 3458 x 3993 | Yes | No padding; the hexagon touches all four edges |
| Englander Icon 2@2x.png | Icon, black | 3458 x 3993 | Yes | No padding |
| Englander Icon 3@2x.png | Icon, white | 3458 x 3993 | Yes | Invisible on white |
| Englander 5@2x.png | Stacked, navy | 5546 x 3506 | Yes | Large margins; trim before use |
| Englander 6@2x.png | Stacked, white | 5546 x 3506 | Yes | Invisible on white |
| Englander 7@2x.png | Stacked, black | 5546 x 3506 | Yes | Large margins; trim before use |
| Englander Line 1.png | Horizontal lockup, icon left and ENGLANDER right, black | 5546 x 3506 | No (white) | The only horizontal lockup |
| Englander Text Only.png | ENGLANDER wordmark only, black | 5546 x 3506 | No (white) | |
| Englander 4 @2x-100.jpg | Stacked, white on navy | 5546 x 3506 | No | Note the space before the @ |
| Englander 5@2x-100.jpg | Stacked, navy on white | 5546 x 3506 | No | |
| Englander 6@2x-100.jpg | Stacked, white on black | 5546 x 3506 | No | Prefer the PNG or SVG |
| Englander 7@2x-100.jpg | Stacked, black on white | 5546 x 3506 | No | |
| Englander Icon 1@2x-100.jpg | Icon, navy on white | 3458 x 3993 | No | |
| Englander Icon 2@2x-100.jpg | Icon, black on white | 3458 x 3993 | No | |
| Englander Icon 3@2x-100.jpg | Icon, white on black | 3458 x 3993 | No | |
| Englander Equestrian Logo.png | Three-tier Englander Equestrian lockup, black on white | 1080 x 1080 | No | Prefer this over the JPG duplicate |
| Englander Equestrian Logo.jpg | Same as above | 1080 x 1080 | No | JPG duplicate |
| eNGLANDER EQUESTRIAN.jpg and eNGLANDER EQUESTRIAN.webp | Three-tier lockup, white on black | 1024 x 1024 | No | The only white-on-dark Equestrian lockup |
| Englander Logo Square with Text 1080x1080.jpg | Stacked, black on white | 1080 x 1080 | No | Tight margins; round crops cut the letters |
| Englander Logo Square with Text 1080x1080 Blue.jpg | Stacked, black on #38B6FF (the Just Horse Riders blue) | 1080 x 1080 | No | Only where a visible link to Just Horse Riders is wanted |
| Englander Logo Square with Text 2000x2000.jpg and .webp | Stacked, white on black | 2000 x 2000 | No | Recommended social square |
| Englander Logo with Large Icon.png and .webp | Stacked, black on white | 1080 x 1080 | No | Same composition as the 1080 square |
Product photography
We can supply real photographs of every live product: cut-outs on white for Gaia, Gaia Zipped, Athena, Atlas and Hera; outdoor boots-only frames for Gaia, Gaia Zipped, Athena and Atlas; an on-model farm shoot for Hera; and on-model frames on white for all three Aiya designs. We do not supply AI renders of any product, and we do not supply close-up imagery of the Aiya Rock N Roll print.
Image and logo usage terms
- Logos and product photographs may be used for editorial coverage, reviews and listings of Englander Equestrian products without further permission. Credit: Englander Equestrian.
- Do not alter a product's appearance, colour or construction in any image, and do not generate or publish AI renders of our products.
- Do not stretch, rotate, recolour or add effects to the logo. Use navy #081442, black or white only, and keep the icon and wordmark in the supplied proportions.
- Do not use the logo or photographs to imply endorsement, partnership or sponsorship without written agreement.
- Do not publish the Aiya Rock N Roll print in close-up.
- Photographs of our team or family members need prior written consent.
Press contact
Email hello@englanderequestrian.co.uk. Post: Just Horse Riders Limited, Lancaster Farm, Burned House Lane, Preesall, Lancashire, FY6 0PQ.
Related
All prices include VAT. Prices checked 25 September 2026.
Questions riders ask
Can I use your product photographs?
Yes, for editorial coverage, reviews and listings of Englander Equestrian products, credited to Englander Equestrian. Do not alter how the product looks and do not publish AI renders of our products.
How should I refer to the brand?
Always the full name, Englander Equestrian, never Englander on its own. The retailer is Just Horse Riders and the legal entity is Just Horse Riders Limited. Product names are Gaia jodhpur boots, Gaia Zipped jodhpur boots, Athena tall boots, Hera country boots, Atlas zip-front yard boots and Aiya riding tights.
Do you send samples for review?
Email hello@englanderequestrian.co.uk with the title you write for and the product you want to cover.